Home / IEYYA Charity
"We don’t just sell clothes. We share the value."
For every single item sold—whether it’s a hoodie, a T-shirt, or an accessory—IEYYA donates £0.03 (3 pennies) to the IEYYA Charity Fund.
It’s a small number that adds up to a massive impact. It’s our way of ensuring that every purchase carries a purpose beyond fashion.
The funds collected are dedicated to three key pillars:
Supporting communities in crisis with food, water, and shelter.
Providing school supplies and scholarships to underprivileged children.
Planting trees and funding clean water projects.
We believe in total transparency. Every year, we publish a report detailing exactly how much was raised and where it was donated.
* Figures will be updated quarterly.
You don’t have to buy to help. Spread the word, share our mission, or donate directly to our partner organizations.
Learn More
Every hoodie. Every pant. Every pre-order.
It all contributes to a bigger cause — connection, confidence, and care.
